Social Media Consulting
with Palmetto
At Palmetto Publishing Australia, we're here to help you navigate the ins and outs of social media, offering personalised consulting that makes the whole process far less daunting. Whether you're brand new to social media marketing or a veteran fine-tuning your approach, we'll work with you on a long-term plan that helps you connect with readers and grow your online presence with confidence.
Social Media Subscription Overview
Authors pay a one-time onboarding fee for the first month, then move to a consistent monthly subscription for ongoing support.
What’s Included:
Intro Call & Strategy Document
An intro call plus a 10-20 page strategic roadmap covering brand positioning, tone, audience insights, content approach, and your full social media plan.
Two Strategy Calls per Month
Two strategy calls each month focused on goals, progress, analytics, and refining content and engagement, plus dedicated support along the way.
Monthly Content Calendar
A custom monthly content calendar featuring platform-specific visuals, videos, and engagement-driven posts — 12 posts in total (4 reels and 8 static or carousel posts) plus 3-4 supporting stories.
Profile Setup & Optimization
Professional setup and optimisation of all your social media profiles, covering bios, imagery, branding elements, and book-related links.
What You Can Expect From Our
Social Media Services
Account Creation
Not familiar with social media? We've got you covered. We'll get you set up on the right platforms and create a space where readers can easily find and follow you, so you can promote your book, drive traffic to your sales page, and build lasting connections with your audience.
Cohesive Branding
A consistent, polished look across your profiles helps readers recognise you, remember your book, and see you as an established author. We make sure your social media genuinely reflects who you are as a writer, leaving a lasting impression on anyone who discovers your work.
Call-to-Action Links
Your social media accounts should do more than engage — they should guide readers to the next step, whether that's buying your book or visiting your website. We place call-to-action links strategically throughout your profiles, making it simple for followers to connect with your work.
Strategy Calls
Every author is different, so our strategy calls are shaped around your specific goals. Together, we build a social media plan that fits your vision, covering everything from which platforms to focus on to how often you should be posting.
Content Calendar
We don't just hand over advice and leave you to it — we help plan your posts through a strategic content calendar, so every post works toward your purpose, whether that's promoting a new release or engaging with readers, always at the right time.
Learn How to Use Social Media
You don't need to be a social media pro to get started with us. We'll teach you how to use it effectively through detailed guides and tutorials, so you feel confident navigating every platform.
Recommendations for Engagement with Readers
Connecting with your audience is at the heart of building meaningful relationships and a loyal following. Actively engaging with readers builds excitement that often turns into word-of-mouth recommendations, and we'll teach you engagement strategies that help cultivate a lively community around your book.
Custom Content
We work closely with you to create custom content that genuinely resonates with your audience. These tailored posts highlight your book's best features, sparking conversations and boosting visibility — each month, you'll get five pieces of high-quality content built specifically to connect with your readers.
Recorded Calls
You'll also get access to recordings of our strategy calls, so you can revisit the discussion whenever you need. This means your personalised plan is always there for you to review, with the resources you need close at hand.
What Does Your Initial Audit Entail?
No two authors are alike, and neither are their social media platforms. At Palmetto Publishing Australia, we take the time to understand your goals and challenges before putting together a custom social media audit just for you. Your audit comes with a clear, actionable strategy that gives you confidence and control over your presence online. Here's what a typical audit covers.
SWOT Analysis
We look at the strengths, weaknesses, opportunities, and threats across your social media channels. Maybe your engagement is already strong but your book isn't getting enough promotional content, or your bio's missing a clear call to action — small tweaks like these can make a real difference.
Goals
Together, we'll pin down your purpose, whether that's boosting book sales, growing an audience, or connecting with specific communities like parents or teachers, then identify the platforms that make the most sense for you and set achievable goals to get you there.
Growth Strategy
A growth strategy lays out clear steps to expand your following — engaging with relevant communities, following similar accounts, and using trending hashtags to attract the right audience and turn casual browsers into dedicated readers.
Content Strategy
Our team helps map out the kind of content worth sharing, how often to post, and what messaging resonates best with your audience. Content strategy is really about finding a sustainable rhythm that builds engagement naturally over time.
How-Tos
Not sure how to navigate social media? No problem — we'll walk you through creating and connecting accounts, switching personal accounts to professional ones, and using analytics to track your progress. Our goal is to make the whole process simpler for you.
Content Calendar
Consistency matters, so we work together to build a content calendar that keeps you on track, with a clear posting schedule and a bank of prepared content ready to go — helping you stay active and engaged without feeling overwhelmed.
Who and What to Follow
We'll also put together a list of relevant influencers, groups, and hashtags worth following, helping you grow your network and stay in the loop with what's happening in the literary world. Using the recommended hashtags also helps get your posts in front of new users in your target markets.
By the end of the audit, you'll have a clear plan and the tools to succeed, without the stress.
We'll be with you every step of the way, helping you build a social media presence that reflects who you are as
an author and genuinely engages your readers.
The Value of Social Media Marketing for Indie Authors
Book Awareness
For indie authors starting out with a small fanbase, social media is a great way to raise awareness for your book — a place to share your journey, highlight your writing, and build excitement before and after launch.
Community Engagement
Social media opens the door to connecting with readers, fellow authors, and influencers across the literary community. Engaging with your audience builds a loyal following that drives word-of-mouth marketing and organic growth.
Direct Sales & Promotions
Platforms like Instagram, Facebook, and X (formerly Twitter) connect you directly with readers, rather than waiting for them to stumble across you on Amazon or other retail platforms. That gives you real control over your own growth, and through giveaways, exclusive content, and other proven strategies, we can help push your book sales to new heights.
Building an Author Brand
Social media is also a great platform for building your personal brand as an author. Consistent engagement creates a recognisable presence that helps readers discover and connect with your work — especially useful for multi-book authors, who can keep growing their fanbase between releases.
Social Media by the Numbers
Social Media Users
As of 2024, there are approximately 5.17 billion social media users worldwide, representing nearly 64% of the global population.
Advertising Spend
In 2023, businesses spent approximately $270 billion on social media advertising, showcasing the platform’s importance in marketing strategies across industries.
Consumer Behavior
54% of social media users turn to platforms like Facebook and Instagram to research products, and 71% say they're more likely to buy after seeing a social media referral.
Influence of Book Communities
In 2022, print sales of adult fiction rose by 8.5%, and early 2023 saw another jump of 4.2%. Much of that surge has been credited to BookTok, the niche TikTok community built around sharing and discussing literature.
Book Buyers on Instagram
In 2023, 44% of book buyers in the UK stated they used Instagram, while nearly 30% reported using TikTok.
Impact on Book Sales
Titles that gain traction on social media can sell up to 40% more than other books, and social media marketing has been linked to sales increases as high as 200%. Authors who stay actively engaged with their audience consistently outperform those who don't.
Case Study
Shamece's journey with Palmetto Publishing Australia is a great example of what a personalised social media strategy can do for an author. She started out facing low engagement across her platforms, with content that lacked variety and quality. Branding was almost nonexistent, and relying on generic hashtags left her feeling disconnected from her audience.
After working with us, Shamece saw her engagement soar, with more varied, higher-quality content capturing readers' attention. She built a strong online presence around branded elements and well-researched keywords, and clearly defining her audience helped her connect with readers who genuinely resonated with her work, driving up both followers and book sales.
Her feedback speaks volumes about her partnership with Palmetto.
Authors Love Our Work
Here's what our customers have to say about our Social Media Consulting services!
