Publishing Business
with Palmetto
Share your wisdom and grow your brand with industry specific books.
Publishing a book on your own can feel overwhelming, with a whole maze of design choices, marketing strategies, and printing options to work through before your book ever reaches readers. That's where Palmetto Publishing Australia comes in, guiding you through it all.
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Business Books for Busy Authors
Business books are only growing in popularity, as readers look to learn from industry experts and are willing to invest both time and money to do it.
There's even more upside when you approach the business genre from the writer's side. Beyond the extra income, writing a book is one of the most effective ways to build your personal brand.
Writers gain multiple advantages over their competitors. A business book can:
- Establish you as an industry expert
- Build consumer trust
- Grow your followers
- Increase your marketing channels
- Lead to speaking events and other opportunities
- Earn money
Most business books land somewhere between 30,000 and 70,000 words. It's a real commitment, but the potential payoff makes it worthwhile.
Learn More
Let's talk about your project and how to give it the design and audience it deserves. We've got a proven track record of successful collaborations and would love to welcome you to the Palmetto family.
Contact us about self-publishing your business books today.
Self-publishing your business book can help you see the payoff sooner rather than later.
The Benefits of Self-Publishing
Once your book is written, there's a big decision ahead. Here's why self-publishing has the edge over traditional publishing, especially for entrepreneurial authors:
- You’re guaranteed publication
- You keep creative control
- You can address either general or niche audiences
- There’s a faster turnaround to advertise
- You retain a much higher percentage of royalties
Get Started With Palmetto
Once your book is written, the next step is getting it into the hands of readers. If staying in control of your book matters to you, self-publishing is worth considering — it puts every final decision in your hands, from cover design to printing, and typically comes with higher royalties than a traditional publishing deal. Self-publishing can sound daunting, but working with a top-tier publisher like Palmetto Publishing Australia makes the process fast and straightforward. We offer a range of services to support you through it, including:
Copy Editing
Palmetto Publishing Australia offers a range of book editing options, so it's worth thinking about what you actually need from your editor. Are you after a detailed look at your book's structure, effectiveness, and market fit, or mainly some help tightening the prose and catching errors?
We offer:
Take a look at our book editing services for more information.
Cover Design
Our cover design services come with multiple options, so you can choose the level of process and design complexity that suits you.
Interior Formatting
Our formatting services cover both flowable and fixed-layout ebooks, though for most business books we'd recommend flowable layouts. Different price tiers reflect the level of complexity and how many rounds of changes are included.
Want custom illustrations for your book? We can take care of that too.
Hardcover Book Printing Service
For most clients, print-on-demand comes out ahead of custom printing — you can keep a title available without the cost or hassle of storing inventory, and updating an existing title is straightforward if you need to.
For clients after an even higher-quality run, we also offer custom book printing — a solid option for business authors distributing physical copies at events or handling independent sales. Both hardcover and softcover are available, along with a range of paper, type, and binding options.
Marketing
Writing and publishing your book is only part of the work. We want to help you reach more people and sell more copies.
Our team can set you up with several book marketing services, including:
We also offer a comprehensive marketing package covering marketing copy, press release distribution, and copies of your book and promotional materials.
Book Writing
That first stage is really in your hands, though we're always happy to advise along the way. If you need a spark of inspiration, think about the business books you personally love, or the ones widely regarded as the best in the genre. What makes them stand out?
A few things worth keeping in mind as you write your first draft:
Don't worry about editing as you go — a messy first draft is just part of the process.
- Position your book. What will it do for whom?
- Know your topic and your audience — what can you assume your reader already knows, and how will you build on that?
- Create a process. What schedule can you reasonably sustain?
Authors Love Our Work
See what our customers are saying about our professional Business services!
Jeff Joiner
I am very happy with the choice of Palmetto Publishing Australia as my partner for publishing my first book, Say It Like It Matters When It Matters: Communicating with Power, Effectiveness, and Authenticity. Every step of the process has been professional and executed with excellence. The cover art and layout they created is awesome, and the…
